Pentagram

Pentagram

Eat Offbeat

Brand identity for a social impact food company that offers cuisine created by former refugees and immigrants in NYC.

The flexible identity captures the idea of migration with type that shifts and moves in formations that are visually ‘off the beat.’

Packaging for meal boxes can be customized with stickers that give them the look of parcels that have traveled the world.

The branding positions Eat Offbeat as ‘Global Homecooking’ that brings bold flavors and cuisines from around the world to your home.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.