EDP

Founded in Portugal, now operating across 28 markets and listed on the Dow Jones Index, EDP is the fourth-largest wind energy producer in the world.

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The brand designed by Pentagram needed to express EDP’s brand strategy and convey its strong values and ambition, as well as reinforce EDP’s position as a global leader in the renewable energy field. 

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The spiral as a symbol indicates transformation and growth, making an explicit reference to the renewable energy generation of wind farms, and the intricacy of the task ahead to reach EDP’s commitments.

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Following the brand architecture Pentagram established a common design for all the logos within the group, repositioning it as one single brand with a clear purpose. Different descriptors identify the many parts of the offer.

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The identity focuses on imagery that show the epic power of nature and our humble position within that, emphasized through the scale of landscapes and the sea as a constant theme.

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All of the elements are combined with a colour palette that ranges from grounding natural tones, to vibrant and energetic highlights, creating a full language referencing the precious natural world and our indisputable responsibility to protect it.

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