Founded in Portugal, now operating across 28 markets and listed on the Dow Jones Index, EDP is the fourth-largest wind energy producer in the world.
The brand designed by Pentagram needed to express EDP’s brand strategy and convey its strong values and ambition, as well as reinforce EDP’s position as a global leader in the renewable energy field.
The spiral as a symbol indicates transformation and growth, making an explicit reference to the renewable energy generation of wind farms, and the intricacy of the task ahead to reach EDP’s commitments.
Following the brand architecture Pentagram established a common design for all the logos within the group, repositioning it as one single brand with a clear purpose. Different descriptors identify the many parts of the offer.
The identity focuses on imagery that show the epic power of nature and our humble position within that, emphasized through the scale of landscapes and the sea as a constant theme.
All of the elements are combined with a colour palette that ranges from grounding natural tones, to vibrant and energetic highlights, creating a full language referencing the precious natural world and our indisputable responsibility to protect it.