Pentagram

‘Everybody Dance Now’

Exhibition Design

Exhibition design at the AIGA National Design Center celebrating 20 years of the dance publications ‘2wice’ and ‘Dance Ink.’

Everybody Dance Now: 20 Years of Dancing in Print looks back at the magazines Dance Ink and 2wice and the longstanding collaboration between their publisher Patsy Tarr and art director and designer Abbott Miller. Designed by Pentagram, the exhibition presents over 40 issues of the magazines that appear to unfold along the walls of the gallery, the issues deconstructed and their pages mounted in succession on accordion-folded sheet-metal displays. Several issues of 2wice are presented in their entirety, emphasizing the cinematic nature of the magazine's collaborations with dancers and choreographers. The display strategy allows visitors to see how the performances play out over multiple pages. Several intact issues are presented on banks of displays in the center of the gallery, where visitors can flip through their pages. On a large screen overhead pages from the magazines appear in a large-scale projection. A strategically placed 30-inch disco ball dapples the room, evoking the stage and the dance hall, and making pedestrians wandering down Fifth Avenue wonder if they are invited to the party. 

Client
AIGA
Sector
Arts & Culture
Discipline
Exhibition Design
Office
New York
Partner
Abbott Miller
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