Fifteen Fifteen

Brand Identity

Identity and campaign for Büro Ole Scheeren’s first high-rise residential tower in North America.

Vancouver-based developer Bosa Properties worked with Pentagram to develop the identity and campaign for 1515 Alberni, aptly named Fifteen Fifteen. The tower is designed as a collection of horizontal homes with cantilevered terraces extending out to engage both the urban context and the natural landscape beyond. 

This is the first North American building by Ole Scheeren, principal of Büro Ole Schereen and one of the most influential architects in the world. A former design partner of Rem Koolhaas at the acclaimed Rotterdam-based Office of Metropolitan Architecture (OMA), Scheeren has designed iconic buildings around the globe, including the CCTV headquarters in Beijing.

The typography and design are intentionally understated, in the same way a fine art catalog avoids competing with the art. The tone of the identity and communications avoids hyperbole and grand, sweeping statements. The visual language is intelligent, understated and confident in its quality of design and craft.

The mark echoes the building’s rectangular geometry born from an idea of three-dimensional living - the introduction of horizontality where the homes reach out into the extraordinary Vancouver landscapes. 

Vancouver’s harbor, mountains, and nearby Stanley Park are celebrated with powerfully beautiful photographs and videos by local photographer Grant Harder. In the 238-paged book, the natural images work as clear chapter dividers between images of the clean-lined architecture and interiors.

The graphic design and typography stand back, elegantly serving as a foil for the spectacular building and interior design images. The overall intention is to avoid marketing trends and have the tone of a more timeless modernist aesthetic.

Bosa Properties
Real Estate
Brand Identity
New York
Luke Hayman
Project team
Shigeto Akiyama
Shannon Jager
Laura McNeill
Ho Seok Lee
Raul Barreneche
Ryan Smith
Grant Harder, photography
BINYAN, renderings
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