Pentagram

Pentagram

‘Fired Up! Ready to Go!’

A richly illustrated book documents the important African-American art collection of philanthropist and civil rights activist Peggy Cooper Cafritz.

As a collector, Cooper Cafritz liked to represent the diversity of the African-American experience, and her eclectic holdings include works by major 20th-century figures as well as the young, emerging artists she championed.

The opening pages of each section transition in color from ash grey to a red that intensifies as the book progresses, like a fire igniting.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.