![Food Truck Nation showcases the trend of artisanal food trucks and street vendors.](https://pentagram-production.imgix.net/wp/592c559f989db/mb-foodtrucknation-03.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Food Truck Nation showcases the trend of artisanal food trucks and street vendors.
1 Food Truck Nation showcases the trend of artisanal food trucks and street vendors. 2 Bleachers offer a shady spot to sit and eat.
![Bleachers offer a shady spot to sit and eat.](https://pentagram-production.imgix.net/wp/592c55a173b7a/mb-foodtrucknation-04.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Bleachers offer a shady spot to sit and eat.
![The icons are inspired by highway and roadside signs, as well as symbols used in farming.](https://pentagram-production.imgix.net/wp/592c55a2bf475/mb-foodtrucknation-05.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The icons are inspired by highway and roadside signs, as well as symbols used in farming.
![The food trucks are covered in the icon pattern.](https://pentagram-production.imgix.net/wp/592c55a49f07d/mb-foodtrucknation-06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The food trucks are covered in the icon pattern.
![Icons range from farm animals and implements to American symbols and historical imagery.](https://pentagram-production.imgix.net/wp/592c55a6387bd/mb-foodtrucknation-07.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Icons range from farm animals and implements to American symbols and historical imagery.
![Slogans and phrases are also incorporated into the pattern.](https://pentagram-production.imgix.net/wp/592c55a7c3de1/mb-foodtrucknation-08.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Slogans and phrases are also incorporated into the pattern.
1 Icons range from farm animals and implements to American symbols and historical imagery. 2 Slogans and phrases are also incorporated into the pattern. 3 The icons appear on banners around the installation.
![The icons appear on banners around the installation.](https://pentagram-production.imgix.net/wp/592c55a93258d/mb-foodtrucknation-09.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The icons appear on banners around the installation.
![Banner.](https://pentagram-production.imgix.net/wp/592c55aa7c3bc/mb-foodtrucknation-10.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Banner.
![The burger food truck.](https://pentagram-production.imgix.net/wp/592c55ac2d83a/mb-foodtrucknation-11.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The burger food truck.
![Sidewalk signage leads Pavilion visitors down the main Expo thoroughfare to Food Truck Nation.](https://pentagram-production.imgix.net/wp/592c55adeeb43/mb-foodtrucknation-12.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Sidewalk signage leads Pavilion visitors down the main Expo thoroughfare to Food Truck Nation.
4 Banner. 5 The burger food truck. 6 Sidewalk signage leads Pavilion visitors down the main Expo thoroughfare to Food Truck Nation.
![A custom](https://pentagram-production.imgix.net/wp/592c55af76a84/mb-foodtrucknation-13.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
A custom "no smoking" icon is used for signage.
![Special pins for Milan's Pride Week.](https://pentagram-production.imgix.net/wp/592c55b0f3069/mb-foodtrucknation-14.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Special pins for Milan's Pride Week.
1 A custom "no smoking" icon is used for signage. 2 Special pins for Milan's Pride Week. 3 Custom plates were designed for the James Beard American Restaurant at Seven Stars Galleria.
![Custom plates were designed for the James Beard American Restaurant at Seven Stars Galleria.](https://pentagram-production.imgix.net/wp/592c55b2b550f/mb-foodtrucknation-15.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Custom plates were designed for the James Beard American Restaurant at Seven Stars Galleria.
![The series of plates used at the James Beard American Restaurant are available as souvenirs.](https://pentagram-production.imgix.net/wp/592c55b6f0978/mb-foodtrucknation-18.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The series of plates used at the James Beard American Restaurant are available as souvenirs.
![Michelle Obama cooks with Mario Batali in front of the icon wall at the restaurant.](https://pentagram-production.imgix.net/wp/592c55b3e20a0/mb-foodtrucknation-16.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Michelle Obama cooks with Mario Batali in front of the icon wall at the restaurant.
![As part of the Pavilion's environmental graphics, the icons are engraved in a white display counter.](https://pentagram-production.imgix.net/wp/592c55b583a09/mb-foodtrucknation-17.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
As part of the Pavilion's environmental graphics, the icons are engraved in a white display counter.
4 The series of plates used at the James Beard American Restaurant are available as souvenirs. 5 Michelle Obama cooks with Mario Batali in front of the icon wall at the restaurant. 6 As part of the Pavilion's environmental graphics, the icons are engraved in a white display counter.
![T-shirt featuring the Pavilion symbol.](https://pentagram-production.imgix.net/wp/592c55b8977a6/mb-foodtrucknation-19.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
T-shirt featuring the Pavilion symbol.
![The symbol wraps around a mug.](https://pentagram-production.imgix.net/wp/592c55ba3427e/mb-foodtrucknation-20.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The symbol wraps around a mug.
1 T-shirt featuring the Pavilion symbol. 2 The symbol wraps around a mug. 3 Espresso cup.
![Espresso cup.](https://pentagram-production.imgix.net/wp/592c55bbb2d9c/mb-foodtrucknation-21.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Espresso cup.
![Restroom signage in the Pavilion.](https://pentagram-production.imgix.net/wp/592c55bd00053/mb-foodtrucknation-22.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Restroom signage in the Pavilion.