Formica Clock

Brand Identity, Industrial/Product Design, Campaigns

Design for a commemorative clock celebrating the material manufacturer's 100th anniversary.

The clock is packaged in a box featuring the anniversary logo.

1 The clock is packaged in a box featuring the anniversary logo.

Assembly instructions direct where to position the pieces of the clock as it is opened.

Assembly instructions direct where to position the pieces of the clock as it is opened.

1 Assembly instructions direct where to position the pieces of the clock as it is opened.

The oval shape echoes the Formica logo.

The forms of the clock evoke the product design of mid-century Modernism, which is closely associated with Formica's popularity, especially in America.

Learn more about the project

Formica's iconic 'anvil' logo.

Alternate logo created for the anniversary.

Anniversary emblem using the shape of the logo's 'hidden oval.'

Anniversary advertising plays on the Formica brand name.

The oval is used to create graphic motifs in promotions.

The oval is used to create graphic motifs in promotions.

The oval used to create a pattern of hearts.

The oval used to create a pattern of hearts.

MUSE

Brand Identity

An identity for a new museum of science nestled in the foothills of the Dolomites and designed by Renzo Piano.

Formica Clock