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Fulton Center

Brand Identity

Identity for a new transportation hub at the busiest subway interchange in Lower Manhattan.

The color of the identity changes according to season. Zoom Enlarge

The color of the identity changes according to season.

‘Sky Reflector-Net’ by James Carpenter provided inspiration for the identity. Zoom Enlarge

‘Sky Reflector-Net’ by James Carpenter provided inspiration for the identity.

The 11 lines of the logo represent the 11 train lines that cross at Fulton Center. Zoom Enlarge

The 11 lines of the logo represent the 11 train lines that cross at Fulton Center.

The circular form echoes the logos for the subway lines and the MTA. Zoom Enlarge

The circular form echoes the logos for the subway lines and the MTA.

An extruded version of the logo is used for dimensional signage. Zoom Enlarge

An extruded version of the logo is used for dimensional signage.

Identity guidelines. Zoom Enlarge

Identity guidelines.

Color values for fall, left, and spring, right. Zoom Enlarge

Color values for fall, left, and spring, right.

Color values for summer, left, and winter, right. Zoom Enlarge

Color values for summer, left, and winter, right.

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