Zoom Enlarge The program's logo. Zoom Enlarge The signs are designed to guide users to public transit and major landmarks. Zoom Enlarge The kiosks designed by Billings Jackson echo the forms of the city's architecture. Zoom Enlarge The kiosks present two maps, one of local streets and the other of the area's location in relation to the city. Zoom Enlarge The maps use a 'heads up' orientation that corresponds to the direction the user is facing. The orientation of the WalkNYC maps uses ‘heads-up mapping,’ in which north, south, east or west is rotated to correspond with the direction the user is facing. Read the story Zoom Enlarge Icons for the program. Zoom Enlarge A customized version of Helvetica was created for the program. Zoom Enlarge The icons were drawn to match details in 18 pt. Helvetica DOT. Zoom Enlarge A range of signage types has been developed for different urban environments. Zoom Enlarge Icons for buildings and attractions around the city. Zoom Enlarge Landmarks are layered into other information on the map. Zoom Enlarge 'You' icon that locates the user on the map. Zoom Enlarge The program's palette is inspired by the colors of the city.