![The program's logo.](https://pentagram-production.imgix.net/wp/592c9e37840aa/mb-walknyc-06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The program's logo.
![The signs are designed to guide users to public transit and major landmarks.](https://pentagram-production.imgix.net/wp/592c9e305fb67/mb-walknyc-02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The signs are designed to guide users to public transit and major landmarks.
![The kiosks designed by Billings Jackson echo the forms of the city's architecture.](https://pentagram-production.imgix.net/wp/592c9e31ce071/mb-walknyc-03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The kiosks designed by Billings Jackson echo the forms of the city's architecture.
![The kiosks present two maps, one of local streets and the other of the area's location in relation to the city.](https://pentagram-production.imgix.net/wp/592c9e3320ff6/mb-walknyc-04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The kiosks present two maps, one of local streets and the other of the area's location in relation to the city.
![The maps use a 'heads up' orientation that corresponds to the direction the user is facing.](https://pentagram-production.imgix.net/wp/592c9e347cd9b/mb-walknyc-05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The maps use a 'heads up' orientation that corresponds to the direction the user is facing.
![Icons for the program.](https://pentagram-production.imgix.net/wp/592c9e38793b1/mb-walknyc-07.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Icons for the program.
![A customized version of Helvetica was created for the program.](https://pentagram-production.imgix.net/wp/592c9e3982533/mb-walknyc-08.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A customized version of Helvetica was created for the program.
![The icons were drawn to match details in 18 pt. Helvetica DOT.](https://pentagram-production.imgix.net/wp/592c9e3a3b184/mb-walknyc-09.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The icons were drawn to match details in 18 pt. Helvetica DOT.
![A range of signage types has been developed for different urban environments.](https://pentagram-production.imgix.net/wp/592c9e3ae3458/mb-walknyc-10.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A range of signage types has been developed for different urban environments.
![Icons for buildings and attractions around the city.](https://pentagram-production.imgix.net/wp/592c9e3c7a076/mb-walknyc-11.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Icons for buildings and attractions around the city.
![Landmarks are layered into other information on the map.](https://pentagram-production.imgix.net/wp/592c9e40b4c81/mb-walknyc-14.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Landmarks are layered into other information on the map.
!['You' icon that locates the user on the map.](https://pentagram-production.imgix.net/wp/592c9e3d7c618/mb-walknyc-12.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
'You' icon that locates the user on the map.
![The program's palette is inspired by the colors of the city.](https://pentagram-production.imgix.net/wp/592c9e3fc5aca/mb-walknyc-13.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The program's palette is inspired by the colors of the city.