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Pentagram

NYC Beaches

Brand Identity, Wayfinding

Identity and signage for New York City Beaches.

The new NYC Beaches identity. Zoom Enlarge

The new NYC Beaches identity.

Each sign features a photograph of the beach, taken from the exact location of the sign. Zoom Enlarge

Each sign features a photograph of the beach, taken from the exact location of the sign.

The designers created a full range of signage types. Zoom Enlarge

The designers created a full range of signage types.

The signs capture the charm and romance of the beach while also being highly functional. Zoom Enlarge

The signs capture the charm and romance of the beach while also being highly functional.

Redesigned regulation sign at a lifeguard station. Zoom Enlarge

Redesigned regulation sign at a lifeguard station.

The stanchions are painted yellow at entry and exit points along the beach. Zoom Enlarge

The stanchions are painted yellow at entry and exit points along the beach.

Interior restroom signs are supergraphics rendered in metal on tile. Zoom Enlarge

Interior restroom signs are supergraphics rendered in metal on tile.

The pods contain comfort stations, lifeguard stations and other beach facilities. Zoom Enlarge

The pods contain comfort stations, lifeguard stations and other beach facilities.

Rendering of one of the distinctive modular 'pods' designed by Garrison Architects. Zoom Enlarge

Rendering of one of the distinctive modular 'pods' designed by Garrison Architects.