![Photography by Albert Vecerka / Esto.](https://pentagram-production.imgix.net/52231bbd-174e-4581-91cf-9d9bb5d74125/ps_rockawaybeach_03.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Photography by Albert Vecerka / Esto.
1 Photography by Albert Vecerka / Esto.
![A full alphabet was developed based on the Rockaway letterforms.](https://pentagram-production.imgix.net/wp/592d46b317c82/ps-rockawaybeach-06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
A full alphabet was developed based on the Rockaway letterforms.
![The letterforms are built out of the wave-like patterns of the boardwalk's concrete panels.](https://pentagram-production.imgix.net/wp/592d46b181347/ps-rockawaybeach-05.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The letterforms are built out of the wave-like patterns of the boardwalk's concrete panels.
![The shade of blue is made of dyed precast concrete mixed with blue aggregate so it will not fade.](https://pentagram-production.imgix.net/52231bbd-174e-4581-91cf-9d9bb5d74125/ps_rockawaybeach_06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The shade of blue is made of dyed precast concrete mixed with blue aggregate so it will not fade.
1 The shade of blue is made of dyed precast concrete mixed with blue aggregate so it will not fade.