Pentagram’s Natasha Jen and team have reimagined the brand identity, strategy, and messaging to represent Galaxy’s deep roots within the crypto community and stature as a leader in the Web3 ecosystem.
At its core, the new identity revolves around a new logo. Crafted from the elemental forms of a square and circle, it represents the combination of the blockchain combined with the open and endless potential of Galaxy.
The logo also provides a unifying framework for Galaxy’s Explorer Collection, a new series of NFTs created in partnership with TIME magazine’s Web3 initiative TIMEPieces.
A new visual direction for illustrations and infographics expands the geometric shapes into networks of interconnecting graphic components that are used to depict the concepts and technologies behind crypto and blockchain.