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HOTSHOT

Brand Identity, Packaging

Identity and packaging design for a new sports shot that prevents and treats muscle cramps.

The small bottle (1.7 fl oz, or 50 ml.) packages HOTSHOT in a canister-like shape. Zoom Enlarge 1

The small bottle (1.7 fl oz, or 50 ml.) packages HOTSHOT in a canister-like shape.

The molded cap features the “S” at its center. Zoom Enlarge 2

The molded cap features the “S” at its center.

1 The small bottle (1.7 fl oz, or 50 ml.) packages HOTSHOT in a canister-like shape. 2 The molded cap features the “S” at its center. 3 The identity treats the name as a palindrome that hinges on the central “S.”

The identity treats the name as a palindrome that hinges on the central “S.” Zoom Enlarge 3

The identity treats the name as a palindrome that hinges on the central “S.”

Poster designs. Zoom Enlarge

Poster designs.

Identity treated as a platform. Zoom Enlarge 1

Identity treated as a platform.

The bottles are available in 12-packs that open up to double as point-of-purchase displays. Zoom Enlarge 2

The bottles are available in 12-packs that open up to double as point-of-purchase displays.

1 Identity treated as a platform. 2 The bottles are available in 12-packs that open up to double as point-of-purchase displays. 3 Shipping crates wrap the wordmark around the entire box, with the “S” at the center.

Shipping crates wrap the wordmark around the entire box, with the “S” at the center. Zoom Enlarge 3

Shipping crates wrap the wordmark around the entire box, with the “S” at the center.

Product booklet. Zoom Enlarge

Product booklet.