![The small bottle (1.7 fl oz, or 50 ml.) packages HOTSHOT in a canister-like shape.](https://pentagram-production.imgix.net/wp/592c500962ed4/01-hotshot-bottle.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The small bottle (1.7 fl oz, or 50 ml.) packages HOTSHOT in a canister-like shape.
![The molded cap features the “S” at its center.](https://pentagram-production.imgix.net/wp/592c500a031a3/02-hotshot-cap.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The molded cap features the “S” at its center.
1 The small bottle (1.7 fl oz, or 50 ml.) packages HOTSHOT in a canister-like shape. 2 The molded cap features the “S” at its center. 3 The identity treats the name as a palindrome that hinges on the central “S.”
![The identity treats the name as a palindrome that hinges on the central “S.”](https://pentagram-production.imgix.net/wp/592c500bd18ad/03-hotshot-logo.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The identity treats the name as a palindrome that hinges on the central “S.”
![Poster designs.](https://pentagram-production.imgix.net/wp/592c500e12b27/00-hotshot-posters.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=430)
Poster designs.
![Identity treated as a platform.](https://pentagram-production.imgix.net/wp/592c5012cf8f5/06-hotshot-pattern.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Identity treated as a platform.
![The bottles are available in 12-packs that open up to double as point-of-purchase displays.](https://pentagram-production.imgix.net/wp/592c50150c7bf/07-hotshot-packaging.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The bottles are available in 12-packs that open up to double as point-of-purchase displays.
1 Identity treated as a platform. 2 The bottles are available in 12-packs that open up to double as point-of-purchase displays. 3 Shipping crates wrap the wordmark around the entire box, with the “S” at the center.
![Shipping crates wrap the wordmark around the entire box, with the “S” at the center.](https://pentagram-production.imgix.net/wp/592c501682b3b/08-hotshot-shipping-box.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Shipping crates wrap the wordmark around the entire box, with the “S” at the center.
![Product booklet.](https://pentagram-production.imgix.net/wp/592c5018046f7/09-hotshot-booklets.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=429)
Product booklet.