Hunter is a leading consumer marketing communications and PR firm founded in 1989 with offices in New York and London. Pentagram developed a brand identity refresh for Hunter that communicates the services, energy and creativity the agency delivers for its clients as it earns them attention.

The refresh removes “public relations” from the logo and adds a colon that signals openness and possibility and establishes a brand architecture for the firm’s various divisions and services. The wordmark is customized from the monospaced font Pitch Sans (designed by Klim Type). The updated color palette centers on hunter green, which also appears in a camo-inspired pattern that can be adapted across a variety of applications.