Pentagram

IDA Congress

Brand Identity

A Pangaea-inspired identity for the international design partnership and convention.

The identity merges the six inhabited continents. Zoom Enlarge

The identity merges the six inhabited continents.

Alternate version of the mark featuring the full name. Zoom Enlarge

Alternate version of the mark featuring the full name.

The strong shape provides a visual anchor for the host city name. Zoom Enlarge

The strong shape provides a visual anchor for the host city name.

The identity may be customized with color or images to showcase each location. Zoom Enlarge

The identity may be customized with color or images to showcase each location.

Rendering of the identity applied to Congress collateral. Zoom Enlarge

Rendering of the identity applied to Congress collateral.

Rendering of a poster using the identity. Zoom Enlarge

Rendering of a poster using the identity.

Rendering of a banner with the identity layered in bold color. Zoom Enlarge

Rendering of a banner with the identity layered in bold color.

The shape can be rendered as a window for images of the Congress location. Zoom Enlarge

The shape can be rendered as a window for images of the Congress location.