Fluid photography alluding to satellites is central to the visual identity: Nature is brought to the fore, merged and distorted much like satellite technology which surveys the Earth piecemeal and reconciles each fragment into coherent yet pixelated outputs.

The Iltchi logo is a bespoke sans serif grotesque accentuated by sexagesimal degrees. 1 degree equates to 60 minutes (1° = 60') while 1 minute equals 60 seconds (1' = 60").

Sexagesimal degrees (degrees, minutes, and seconds – collectively DMS) are used to express latitude and longitude geographic coordinates around the globe. Decimal degrees are the alternative form and are decimal fractions of a degree.

Iltchi’s colour story is redolent of azure oceans, indigenous crafts, sun-drenched summer days and the momentary sluice of shadows enjoyed underneath billowing palm fronds. The deepest midnight blue lies in the depths of a night-time ocean and calm of a black canopied sky. The lull of the waves and softly crashing tides beckoning rest and smooth sailing.

When the blue of the sky above and calm blue of the ocean below acquiesce on long sea voyages, it is a safe adventure at sea – from island to island and coast to coast.

For collateral and editorial use, Iltchi’s modern serif typeface suite contrasts elegantly with the sans serif grotesque logomarque through placement that is at once bold and central. The sans serif typeface is marked by narrow apertures and a modulated stroke width, punctuating body text and melding seamlessly as a display font.

Iltchi’s visual language is a manifestation of the reality at sea, often punctuated by stormy and rainy weather, and is a far cry from typical sun-washed and tropical haven imagery common to the yachting world.

An invitation to set the sails with Iltchi from Bremerhaven’s harbours in the North Sea or the shorelines of Mexico’s scenic coasts. The golden hour is on Iltchi.

The serif typeface is marked by a protracted vertical axis, elegantly contrasted with broad and flattened serifs on the horizontal plane.

The distorted and wind-blown imagery is speckled with sun-drenched locations, meandering shorelines, the piercing gaze of palm trees, sky-blue skies, great plains, archipelagos and botanical life.

The printed tabloid "Iltchi, Towards the setting Sun" explores both Sonora (32°04＇43＂N, 114° 57＇54＂W) and the North Sea’s Bremerhaven (53°33＇00＂N, 8°34＇36＂E) with editorials on each of the cities. Bremerhaven, specifically, ranks amongst the top 30 busiest seaports in the North Sea.

The North Sea is a key location for sea trade and its shipping lanes rank amongst the highest in terms of traffic. The largest ports strung across the North Sea’s coastline include Rotterdam, Antwerp ranked 16th, Hamburg 27th and Bremen/Bremerhaven and Felixtow which are among the top 30 busiest seaports.