Jack Daniel’s Tennessee Whiskey commemorated its 155th anniversary in 2021 with a special limited edition design for its iconic Black Label Old No. 7 brand. Pentagram updated the label and packaging with a swirl of typography and images celebrating the theme, “155 Years of Good Music.”
Jack Daniel’s
Packaging
The world’s best-selling American whiskey celebrates its 155th anniversary with a special limited edition label.
![Ps Jack Daniels 3 007](https://pentagram-production.imgix.net/3ff094b1-b863-49ff-a3bc-765a3438a980/PS_JackDaniels_3_007.jpg?rect=0%2C167%2C7952%2C4970&w=880&fit=crop&fm=jpg&q=70&auto=format&h=548)