Pentagram

Jack Daniel’s

Packaging

The world’s best-selling American whiskey celebrates its 155th anniversary with a special limited edition label.

Jack Daniel’s Tennessee Whiskey commemorated its 155th anniversary in 2021 with a special limited edition design for its iconic Black Label Old No. 7 brand.  Pentagram updated the label and packaging with a swirl of typography and images celebrating the theme, “155 Years of Good Music.”

Client
Brown-Forman
Sector
Food & Drink
Discipline
Packaging
Office
New York
Partner
Paula Scher
Project team
Ho Seok Lee
Kirstin Huber
View all images