The iconic Old No. 7 Black Label is updated with typography and images celebrating the theme, ‘155 Years of Good Music.’
Jack Daniel’s Tennessee Whiskey commemorated its 155th anniversary in 2021 with a special limited edition design for its iconic Black Label Old No. 7 brand. Pentagram updated the label and packaging with a swirl of typography and images celebrating the theme, “155 Years of Good Music.”
Share:
,
,
Email
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
