Pentagram

Pentagram

Lake

Cover design for ‘Four,’ a new album by the reunited German-British rock band.

The rock group Lake reunited and commissioned Paula Scher for their new album cover, 50 years after she designed their first one. 

Lake in 1976. Left to right: Detlef Petersen, Geoffrey Peacey, James Hopkins Harrison, Martin Tiefensee, Alex Conti, Dieter Ahrendt
Lake in 2026. Left to right: Ian Cussik, Rob Reynolds, Geoffrey Peacey, Detlef Petersen,  Alex Conti, Martin Tiefensee
Paula Scher in 1980.
Paula Scher in 2024.

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.