Little Tokyo is a fast food restaurant chain concept targeted primarily for shopping mall food courts and outlet malls. The QSR restaurants, offering traditional Japanese cuisine on the go, were developed by Magic Wok LLC based in Las Vegas, Nevada. Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants.
Little Tokyo
Brand Identity, Packaging
Identity and packaging designed for the Japanese restaurant.
