Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants.
Little Tokyo is a fast food restaurant chain concept targeted primarily for shopping mall food courts and outlet malls. The QSR restaurants, offering traditional Japanese cuisine on the go, were developed by Magic Wok LLC based in Las Vegas, Nevada. Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants.
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
