![A horizontal line is used in sub-brand logotypes and serves as the company’s visual hallmark](https://pentagram-production.imgix.net/bc621087-d95d-4736-8214-68d77c56d0fb/hp_nr_mossbros_03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A horizontal line is used in sub-brand logotypes and serves as the company’s visual hallmark
![Individual colour schemes give each sub-brand a distinct character](https://pentagram-production.imgix.net/bc621087-d95d-4736-8214-68d77c56d0fb/hp_nr_mossbros_04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Individual colour schemes give each sub-brand a distinct character
![Secondary tags for Savoy Taylors Guild reference the its own unique history](https://pentagram-production.imgix.net/bc621087-d95d-4736-8214-68d77c56d0fb/hp_nr_mossbros_05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Secondary tags for Savoy Taylors Guild reference the its own unique history
![Logotype for Moss Bros.' bespoke service](https://pentagram-production.imgix.net/bc621087-d95d-4736-8214-68d77c56d0fb/hp_nr_mossbros_06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Logotype for Moss Bros.' bespoke service
![The brand regeneration includes a manifesto that ends with the line “suiting the nation”](https://pentagram-production.imgix.net/bc621087-d95d-4736-8214-68d77c56d0fb/hp_nr_mossbros_07.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The brand regeneration includes a manifesto that ends with the line “suiting the nation”