Pentagram

Pentagram

Moss Bros.

Strategy, identity and interiors for a 150 year-old menswear brand transforming its goal into "suiting the nation".

A horizontal line is used in sub-brand logotypes and serves as the company’s visual hallmark
Individual colour schemes give each sub-brand a distinct character
Secondary tags for Savoy Taylors Guild reference the its own unique history
Logotype for Moss Bros.' bespoke service
The brand regeneration includes a manifesto that ends with the line “suiting the nation”

Consistency between the master brand, retail brands, and own brand labels is achieved through use of the master colour scheme and a horizontal line in all logotypes, which serves as the company’s visual hallmark.

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.