The team at Pentagram created the story, philosophy and identity behind MOTH. Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of ‘social alchemy’.
The colours used for each different cocktail are strong and sophisticated, directly reflecting the cocktails themselves and gently suggesting that these are grown-up drinks that demand to be savoured.
The playful language runs throughout the brand identity and makes MOTH feel very different to many established drinks brands. ‘Conversation Starters’ and playlists add to the sense of fun and feeling of connection surrounding the brand.