National Gallery of Art

The National Gallery’s new identity reaches out to be welcoming, inclusive and is connected the old and the new, the classic and the modern.

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The new logo is derived from the essence of the carved letterforms that have been embedded in the facades of the West and East Buildings for decades.

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A specially drawn “N” reflects the classism of John Russell Pope’s West Building and the modernity of I.M. Pei’s East Building.

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Highlighting “National” in the logo reflects the institution’s commitment to serve as the nation’s art museum.

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Empirica and Mallory typefaces, designed by Tobias Frere-Jones and Nina Stössinger.

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A full spectrum color palette portrays the National Gallery's energy and vibrancy, the immense range of the collections, and expresses the diversity of its visitors.

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The identity program supports the museum’s mission to serve the nation by welcoming all people to explore and experience art, creativity, and their shared humanity.

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