Nubank offers its customers a fair and transparent service and communicates with them in a style that’s both frank and human.
Working from different strategic scenarios, the teams worked together to create a new brand proposition that would enable the company to reach its ambitious goals and plans for continued growth.
Bold layouts, strong typography and natural-looking images of people are used throughout to convey Nubank’s positive and people-centered approach.
The mark is supported by a cleverly designed modular system that can include different content, enabling Nubank to become a broadcast platform that can grow as the business expands into other areas.
The new colour palette emphasises the brand’s Latin American DNA, with vibrant colours inspired by the world of art, fashion and culture.