NYU Skirball Spring 2022

Working with executive director Jay Wegman, Pentagram designed the promotional brochure for the NYU Skirball's Spring 2022 season, building on the brand identity they created in 2017 for the New York University center for the performing arts.

Working with executive director Jay Wegman, Pentagram designed the promotional brochure for the NYU Skirball's Spring 2022 season, building on the brand identity they created in 2017 for the New York University center for the performing arts.

Print is an integral part of the NYU Skirball identity, which was inspired by the counterculture heritage of Greenwich Village and the rich graphic traditions of downtown NYC—gig posters, handmade flyers, ‘zines and alternative newspapers. Typography is set in Druk and Druk Wide, designed by local NYC foundry Commercial Type.

Client

NYU Skirball Center

Sector

Education
Arts & Culture

Discipline

Publications

Office

New York

Partner

Michael Bierut

Project team

Chris Guerrero
Tamara McKenna
Naomi Abel

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2025