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On Rye

Brand Identity

Graphics with a side of humor help launch a fresh take on the classic Jewish deli in Washington, D.C.

Playful messaging welcomes diners. Zoom Enlarge 1

Playful messaging welcomes diners.

1 Playful messaging welcomes diners. 2 The website combines straightforward typography with colorful food photography by Bobby Doherty.

The website combines straightforward typography with colorful food photography by Bobby Doherty. Zoom Enlarge 2

The website combines straightforward typography with colorful food photography by Bobby Doherty.

Food items appear in patterns. Zoom Enlarge 3

Food items appear in patterns.

The photography highlights the natural ingredients. Zoom Enlarge 4

The photography highlights the natural ingredients.

The branding on social media. Zoom Enlarge 5

The branding on social media.

3 Food items appear in patterns. 4 The photography highlights the natural ingredients. 5 The branding on social media.

Environmental graphics in the restaurant include a hand-written menu on butcher paper. Zoom Enlarge 1

Environmental graphics in the restaurant include a hand-written menu on butcher paper.

The logo is used as a pattern on shopping bags. Zoom Enlarge 2

The logo is used as a pattern on shopping bags.

1 Environmental graphics in the restaurant include a hand-written menu on butcher paper. 2 The logo is used as a pattern on shopping bags. 3 Serving tray.

Serving tray. Zoom Enlarge 3

Serving tray.

The coffee cup sleeve declares it’s “So hot right now.” Zoom Enlarge 4

The coffee cup sleeve declares it’s “So hot right now.”

The cup for the egg cream, possibly On Rye’s most popular item, clarifies its contents. Zoom Enlarge 5

The cup for the egg cream, possibly On Rye’s most popular item, clarifies its contents.

4 The coffee cup sleeve declares it’s “So hot right now.” 5 The cup for the egg cream, possibly On Rye’s most popular item, clarifies its contents.

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