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Pentagram

The Wing

Brand Identity

Branding for a women’s social club in New York.

Members are greeted by the hero W on the front desk. Zoom Enlarge 1

Members are greeted by the hero W on the front desk.

The Wing interiors evoke a cool apartment. Zoom Enlarge 2

The Wing interiors evoke a cool apartment.

1 Members are greeted by the hero W on the front desk. 2 The Wing interiors evoke a cool apartment. 3 Business cards.

Business cards. Zoom Enlarge 3

Business cards.

Membership cards. Zoom Enlarge

Membership cards.

Welcome kit for members. Zoom Enlarge 1

Welcome kit for members.

Shower cap. Zoom Enlarge 2

Shower cap.

1 Welcome kit for members. 2 Shower cap. 3 Matchbooks feature a pattern of Ws.

Matchbooks feature a pattern of Ws. Zoom Enlarge 3

Matchbooks feature a pattern of Ws.

Bag Lady tote. Zoom Enlarge

Bag Lady tote.

The inspiring women pencil set, another team favorite. Zoom Enlarge 1

The inspiring women pencil set, another team favorite.

1 The inspiring women pencil set, another team favorite. 2 Notecard. 3 The specially designed items help create a unique experience for members.

The specially designed items help create a unique experience for members. Zoom Enlarge 3

The specially designed items help create a unique experience for members.

The logo is integrated into the interior furnishings. Zoom Enlarge

The logo is integrated into the interior furnishings.

The wallpaper features drawings by illustrator Joana Avillez. Zoom Enlarge

The wallpaper features drawings by illustrator Joana Avillez.

The logo incorporated into custom tile. Zoom Enlarge

The logo incorporated into custom tile.

Neon signage for The Wing’s Personal Space. Zoom Enlarge

Neon signage for The Wing’s Personal Space.

The teaser site featured a message developed for The Wing, “A Home Base for Women on Their Way.” Zoom Enlarge

The teaser site featured a message developed for The Wing, “A Home Base for Women on Their Way.”