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OpenView

Brand Identity, Naming

A Boston-based venture capital firm that exclusively invests in and helps grow expansion-stage software companies to their full potential.

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The new OpenView identity set in a custom stencil typeface.

Naming was developed for the different channels within the company. Zoom Enlarge 2

Naming was developed for the different channels within the company.

1 The new OpenView identity set in a custom stencil typeface. 2 Naming was developed for the different channels within the company. 3 OpenView Stencil custom typeface.

OpenView Stencil custom typeface. Zoom Enlarge 3

OpenView Stencil custom typeface.

OpenView Regular. Zoom Enlarge 4

OpenView Regular.

OpenView Bold weight. Zoom Enlarge 5

OpenView Bold weight.

Monogram reversed out of shapes. Zoom Enlarge 6

Monogram reversed out of shapes.

4 OpenView Regular. 5 OpenView Bold weight. 6 Monogram reversed out of shapes.

Color palette. Zoom Enlarge 1

Color palette.

Custom icons. Zoom Enlarge 2

Custom icons.

1 Color palette. 2 Custom icons. 3 Business cards.

Business cards. Zoom Enlarge 3

Business cards.

Notebook and mug. Zoom Enlarge 1

Notebook and mug.

Flash drives. Zoom Enlarge 2

Flash drives.

1 Notebook and mug. 2 Flash drives. 3 T-shirt.

Neon signage. Zoom Enlarge 1

Neon signage.

1 Neon signage. 2 Custom distraction pattern.

Custom distraction pattern. Zoom Enlarge 2

Custom distraction pattern.

Identification signage. Zoom Enlarge 3

Identification signage.

Custom icons. Zoom Enlarge 4

Custom icons.

Identification signage. Zoom Enlarge 5

Identification signage.

3 Identification signage. 4 Custom icons. 5 Identification signage.