The new OpenView identity set in a custom stencil typeface.
![Naming was developed for the different channels within the company.](https://pentagram-production.imgix.net/wp/592d41c381a5c/07-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Naming was developed for the different channels within the company.
1 The new OpenView identity set in a custom stencil typeface. 2 Naming was developed for the different channels within the company. 3 OpenView Stencil custom typeface.
![OpenView Stencil custom typeface.](https://pentagram-production.imgix.net/wp/592d41c443824/03-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
OpenView Stencil custom typeface.
![OpenView Regular.](https://pentagram-production.imgix.net/wp/592d41c54de37/04-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
OpenView Regular.
![OpenView Bold weight.](https://pentagram-production.imgix.net/wp/592d41c66ad5e/05-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
OpenView Bold weight.
![Monogram reversed out of shapes.](https://pentagram-production.imgix.net/wp/592d41c70c21d/06-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Monogram reversed out of shapes.
4 OpenView Regular. 5 OpenView Bold weight. 6 Monogram reversed out of shapes.
![Color palette.](https://pentagram-production.imgix.net/wp/592d41c7b9acc/08-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Color palette.
![Custom icons.](https://pentagram-production.imgix.net/wp/592d41c83086c/09-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Custom icons.
1 Color palette. 2 Custom icons. 3 Business cards.
![Business cards.](https://pentagram-production.imgix.net/179d8ba1-93c1-422d-869e-121ff6ec9855/nj_openview_11.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Business cards.
![Notebook and mug.](https://pentagram-production.imgix.net/179d8ba1-93c1-422d-869e-121ff6ec9855/nj_openview_15.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=426)
Notebook and mug.
![Flash drives.](https://pentagram-production.imgix.net/179d8ba1-93c1-422d-869e-121ff6ec9855/nj_openview_16.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Flash drives.
1 Notebook and mug. 2 Flash drives. 3 T-shirt.
![T-shirt.](https://pentagram-production.imgix.net/179d8ba1-93c1-422d-869e-121ff6ec9855/nj_openview_17.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
T-shirt.
![Neon signage.](https://pentagram-production.imgix.net/wp/592d41d38bf22/20-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Neon signage.
1 Neon signage. 2 Custom distraction pattern.
![Custom distraction pattern.](https://pentagram-production.imgix.net/wp/592d41d434e52/21-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Custom distraction pattern.
![Identification signage.](https://pentagram-production.imgix.net/wp/592d41d56e3fc/22-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Identification signage.
![Custom icons.](https://pentagram-production.imgix.net/wp/592d41d776cb3/24-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Custom icons.
![Identification signage.](https://pentagram-production.imgix.net/wp/592d41d8dccd2/25-nj-openview.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Identification signage.
3 Identification signage. 4 Custom icons. 5 Identification signage.