The previous identity relied on OSU
The new identity system uses the Roman typeface Newzald to unify the university’s colleges.
Oregon State
A bronze plaque in the center of campus displays OSU
The front of Oregon
The back of Oregon
The simplified crest borrows symbolism from the original but is designed for today’s digital world.
The mark’s heart-shaped shield symbolizes Oregon State’s reputation as the “The Heart of Oregon."
OSU
The identity reflects the rugged, outdoorsy ethos of the university.
