![The previous identity relied on OSU](https://pentagram-production.imgix.net/wp/592d67bc77c4e/ds-osu-17.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The previous identity relied on OSU
![The new identity system uses the Roman typeface Newzald to unify the university’s colleges.](https://pentagram-production.imgix.net/wp/592d67bcf2bbc/ds-osu-25-updated.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The new identity system uses the Roman typeface Newzald to unify the university’s colleges.
![Oregon State](https://pentagram-production.imgix.net/wp/592d67bd8eace/ds-osu-26-updated.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Oregon State
![A bronze plaque in the center of campus displays OSU](https://pentagram-production.imgix.net/wp/592d67be9932e/ds-osu-8.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A bronze plaque in the center of campus displays OSU
![The front of Oregon](https://pentagram-production.imgix.net/wp/592d67bfe3b61/ds-osu-2.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The front of Oregon
![The back of Oregon](https://pentagram-production.imgix.net/wp/592d67c07ce40/ds-osu-1.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The back of Oregon
![The simplified crest borrows symbolism from the original but is designed for today’s digital world.](https://pentagram-production.imgix.net/wp/592d67c13e677/ds-osu-24-updated.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The simplified crest borrows symbolism from the original but is designed for today’s digital world.
![The mark’s heart-shaped shield symbolizes Oregon State’s reputation as the “The Heart of Oregon.](https://pentagram-production.imgix.net/wp/592d67c24fdb6/ds-osu-27-updated.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The mark’s heart-shaped shield symbolizes Oregon State’s reputation as the “The Heart of Oregon."
![OSU](https://pentagram-production.imgix.net/wp/592d67c356d7b/ds-osu-7-updated.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
OSU
![The identity reflects the rugged, outdoorsy ethos of the university.](https://pentagram-production.imgix.net/wp/592d67c446dd6/ds-osu-23.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The identity reflects the rugged, outdoorsy ethos of the university.