Zoom Enlarge The academic crest is inspired by the Land Grant University’s first identity. The addition of Oregon State’s beaver mascot to the academic shield personalizes the mark and distinguishes the university’s identity from the state seal. Read the story Zoom Enlarge The previous identity relied on OSU Zoom Enlarge The new identity system uses the Roman typeface Newzald to unify the university’s colleges. Zoom Enlarge Oregon State Zoom Enlarge A bronze plaque in the center of campus displays OSU Zoom Enlarge The front of Oregon Zoom Enlarge The back of Oregon Zoom Enlarge The simplified crest borrows symbolism from the original but is designed for today’s digital world. Zoom Enlarge The mark’s heart-shaped shield symbolizes Oregon State’s reputation as the “The Heart of Oregon." Zoom Enlarge OSU Zoom Enlarge The identity reflects the rugged, outdoorsy ethos of the university.