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Pentagram

Oregon State University

Brand Identity

A new institutional identity for Beaver Nation.

The previous identity relied on OSU Zoom Enlarge

The previous identity relied on OSU

The new identity system uses the Roman typeface Newzald to unify the university’s colleges. Zoom Enlarge

The new identity system uses the Roman typeface Newzald to unify the university’s colleges.

Oregon State Zoom Enlarge

Oregon State

A bronze plaque in the center of campus displays OSU Zoom Enlarge

A bronze plaque in the center of campus displays OSU

The front of Oregon Zoom Enlarge

The front of Oregon

The back of Oregon Zoom Enlarge

The back of Oregon

The simplified crest borrows symbolism from the original but is designed for today’s digital world. Zoom Enlarge

The simplified crest borrows symbolism from the original but is designed for today’s digital world.

The mark’s heart-shaped shield symbolizes Oregon State’s reputation as the “The Heart of Oregon. Zoom Enlarge

The mark’s heart-shaped shield symbolizes Oregon State’s reputation as the “The Heart of Oregon."

The identity reflects the rugged, outdoorsy ethos of the university. Zoom Enlarge

The identity reflects the rugged, outdoorsy ethos of the university.