![The new Peach wordmark references vintage produce labels.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-2.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The new Peach wordmark references vintage produce labels.
![Script “P](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-3.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Script “P" mark inspired by a neon sign in a Peach coffee shop.
![A “Pointer” dog named Peaches is the company’s new mascot.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-4.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
A “Pointer” dog named Peaches is the company’s new mascot.
![Simple labels clearly identify Peach’s wide variety of coffees.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-9.jpg?rect=0%2C0%2C4399%2C6107&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=888)
Simple labels clearly identify Peach’s wide variety of coffees.
![Version of wordmark emblem featuring Peach's new Pointer mascot.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-10.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Version of wordmark emblem featuring Peach's new Pointer mascot.
![Sampling of Peach coffee labels often named with Southern wit.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-11.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Sampling of Peach coffee labels often named with Southern wit.
![Peach coffee cups in three new brand colors.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-13.jpg?rect=0%2C0%2C4389%2C6095&w=640&fm=jpg&q=70&auto=format)
Peach coffee cups in three new brand colors.
![Redesigned coffee bags are compostable and sustainable.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-12.jpg?rect=0%2C0%2C4307%2C5980&w=640&fm=jpg&q=70&auto=format)
Redesigned coffee bags are compostable and sustainable.
![Gingham patterns printed on the gussets of the new coffee bags.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-14.jpg?rect=0%2C0%2C6626%2C4420&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Gingham patterns printed on the gussets of the new coffee bags.
![New tagline “STAY PEACHY” is printed on coffee bags.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-17.jpg?rect=0%2C0%2C7034%2C4693&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
New tagline “STAY PEACHY” is printed on coffee bags.
![Sampling of new Peach Coffee Roasters T-shirts.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-18.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Sampling of new Peach Coffee Roasters T-shirts.
![Coffee bags showing Peach's repeating “P” icon pattern.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-19.jpg?rect=0%2C0%2C5337%2C7411&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=889)
Coffee bags showing Peach's repeating “P” icon pattern.
![Business cards with new patterns on back.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-20.jpg?rect=0%2C0%2C7700%2C5138&w=640&fm=jpg&q=70&auto=format)
Business cards with new patterns on back.
![Baseball cap features the new mascot “Peaches.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-21.jpg?rect=0%2C0%2C7700%2C5138&w=640&fm=jpg&q=70&auto=format)
Baseball cap features the new mascot “Peaches."
![“STAY PEACHY](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-22.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
“STAY PEACHY" tote-bags feature two new marks.
![Three different sizes of Peach's redesigned coffee bags.](https://pentagram-production.imgix.net/68fefed3-644b-4871-940e-48e560765248/PeachCoffee-WebPhotos-23.jpg?rect=0%2C0%2C9030%2C6026&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Three different sizes of Peach's redesigned coffee bags.