Theo Crosby argued the case for personalizing commercial buildings through art and design in order to preserve the humanity of the urban environment.
Theo Crosby argued the case for personalizing commercial buildings through art and design in order to preserve the humanity of the urban environment. In Pentagram Papers 2: The Pessimist Utopia he explained that 'the artist's role is to assert the tangible, the tactile, the human scale; to give some life, humour and amusement to our pompous buildings.'
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
