Pentagram x Deus Ex Machina is a collaboration between Pentagram and the culture-led lifestyle brand Deus Ex Machina. 

The result of the first collaboration between Deus Ex Machina and Pentagram partner Matt Willey, an original 1965 Morris Mini Cooper S race car sits at the centre of the new show. Alongside it is a new collection of products developed by Deus, Willey, Pentagram partner Angus Hyland and Pentagram New York industrial design partner Piotr Woronkowicz.

Known for its roots in motorcycle and surf culture, and for collaborations spanning art, design and fashion, Deus Ex Machina has also reworked a selection of vintage garments especially for the exhibition. Each is a one-off piece, and is available to purchase from Deus Ex Machina. The Morris Mini Cooper S is also for sale, offering the opportunity to own a unique piece of racing and design history. 

The exhibition also features Willey and Woronkowicz’s more recent collaboration with Deus Ex Machina and MINI on comprehensive designs for two one-off John Cooper Works cars. These appear in floor-to-ceiling sliding panels in the exhibition, and as holograms in the gallery windows. Willey has also designed a new print and limited-edition newspaper to accompany the exhibition, with copies available for visitors to take away. A black-and-white film shows both the 1965 and more recent models in action in the mountains and on the track, as well as behind the scenes shots from the workshop.

Other exhibition pieces include a one-off mechanic‘s stool featuring a swivel base and embossed leather top designed by Woronkowicz, and two bespoke vases created from motorcycle exhaust pipes with a custom woven seatbelt by Willey and Woronkowicz. There are two one-off motorcycle helmets with custom designs by Willey and Hyland, and a new T-shirt design by Willey and one by Deus Ex Machina. A selection of garments have also been upcycled and customised by Deus Ex Machina, including a set of six T-shirts, a pair of overalls and a Harrington jacket.

The exhibition was part of the 2026 London Design Festival, during which Deus Ex Machina Creative Director Carby Tuckwell gave a talk to a packed crowd at Pentagram London’s top floor event space. Bringing together a race car, new products, reworked clothing and print, Pentagram x Deus Ex Machina is the latest chapter in an ongoing collaboration between the two companies. The exhibition reflects a shared interest in how things are designed, made and used – and in the ideas and processes behind them.