Rising demand is putting unprecedented pressure on our aging electrical grid. As energy consumption reaches record highs and renewable generation accelerates, the system must modernize to meet today’s capacity needs. This moment calls for new and upgraded substations—and for trusted partners equipped to build the grid of the future.

Power Grid Components (PGC) is a leading domestic designer and manufacturer of critical components for protection, monitoring, and safety in electrical substations, including transformers, insulators, protectors, and switches. As a trusted supplier to the North American power grid and a partner to many of the nation’s largest utilities, PGC supports the global energy transition by enhancing grid reliability, capacity, and safety. Pentagram’s new identity establishes a powerful presence for PGC, emphasizing its role as a maker of the critical components that keep the world running.

With backing from Blackstone, PGC was formed in 2017 to grow leading companies in the electrical components sector. Its portfolio includes established brands like Meister, Allied Bolt, Newell, ITEC, and Royal, many with decades of history and strong reputations. Pentagram collaborated with FundamentalCo who developed the value creation strategy that reinforces PGC’s role as a trusted partner in grid modernization. The framework positions PGC to compete with multinational leaders like ABB and Hubbell. A focus on the shortened name PGC allows flexibility for future growth and a wider range of offerings.

To increase brand awareness, the identity centers on the abbreviated name PGC, built of custom letterforms with engineered shapes that reference the company’s componentry.

Across the portfolio, brand equity varied widely. The shortened name enables an endorsed brand architecture, positioning PGC as a strong parent while allowing the sub-brands to retain their individual identities. The designers refined existing logos where equity was strong, and fully redesigned others where greater alignment was needed. A shared electric blue carries across the sub-brands, signaling each company’s place within the PGC family.

Product photography in the category is typically generic and undifferentiated. Pentagram introduced a new image direction that elevates product portrayal, creating a cohesive visual language that highlights key features and functionality.

The system features a dynamic animation style that pulses in the brand’s electric blue, highlighting the precision engineering in highly detailed dimensional renderings as individual components assemble into complete machines. Select imagery is overlaid with electric blue accents, while a distinctive flat graphic language was developed for 2D component illustrations.

The vibrant look is further echoed in environmental photography that captures the authentic processes and workflows of manufacturing. Employees are shown at work in their spaces, offering a genuine view into operations and production.