Quad Cinema

Brand Identity, Signage & Environmental Graphics

New York’s first multiplex reopens with a stunning new identity, signage and digital design.

The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

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A digital display features sequences from classics in the Cohen Film Collection.

A digital display features sequences from classics in the Cohen Film Collection.

1 A digital display features sequences from classics in the Cohen Film Collection.

Each letter in the name ‘Quad’ has been assigned to an individual theater in the four-screen cinema, where it appears as large-scale LED lighting in the ceiling.

Learn more about the project

Each letter in the name “Quad” is assigned to an individual theater in the four-screen cinema.

Each letter in the name “Quad” is assigned to an individual theater in the four-screen cinema.

1 Each letter in the name “Quad” is assigned to an individual theater in the four-screen cinema.

Signage for the Quad Bar.

Signage for the Quad Bar.

Archtober 2016

Brand Identity, Exhibition Design

Identity and exhibition design for the sixth edition of Archtober, an architecture and design festival in New York.

Quad Cinema