As a growing company, R² Factory wanted a new brand identity that would distinguish it from its parent company, but at the same time remain credible as a member of the Rolls-Royce family.
Colour plays a key role in the new visual identity, reflecting R² Factory’s brand personality. The design team created a diverse and energetic palette with vibrant jewel-like colours that also feature as backgrounds for team portraits, which always appear in square format.
Pentagram’s design team also created a suite of iconography that takes the identity’s modular, visual approach. The icons help to create a consistent design language which can aid accessibility and inclusivity.