Richard Schlagman Art Book Awards

Brand Identity, Campaigns

Brand identity for a new awards program from the Whitechapel Gallery and Author's Club that celebrate the best in visual arts publishing

The Richard Schlagman Art Book Awards are the first ever to celebrate the very best in visual arts publishing.

Named after Richard Schlagman, an influential figure who is well known for reviving Phaidon Press, the eight new awards are designed to highlight the fertile relationship between the art world and publishing.

Due to be held at London’s Whitechapel Gallery on September 5th 2019, the awards will celebrate a diverse genre that not only encompasses art, but also covers the best in archecture, design, graphics and art history.

Challenged to create a new visual identity for the awards, Pentagram has produced a clear and instantly recognisable design. Led by a clear, typographical motif it is a brand that is both flexible and elegant in its simplicity. Recalling and inspired by the image of book spines as they sit upon a bookshelf, this subtle approach also conveys a timeless quality.

Encompassing easily-recalled elements from the art, design and printing worlds, Pentagram’s new identity can stretch across the diverse genres recognised by the awards yet is malleable enough to fit alongside and compliment the Whitechapel Gallery’s longstanding brand identity.

Astrid Stavro
Project team
Jake Gilbert
Florian Aisslinger
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