Pentagram has created a new visual identity and a series of performance materials for Riotous Company, the dance and theatre group that creates large-scale performances and chamber pieces with a worldwide collective of composers, dancers, singers, actors, writers and visual artists.
Reflecting the company's use of physical theatre in its pieces, the logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. The logo appears at the top right of the company's posters, which feature uppercase characters with text and image interacting, echoing the movement and tension between the dancers. The identity features across posters, business cards, postcards and invitations/save the dates.
Riotous Company’s work has been created in collaboration with leading companies and festivals in South Africa, Cuba, Nepal, Palestine, Portugal, Macedonia, Denmark and the UK.