![The campaign builds on Saks' identity.](https://pentagram-production.imgix.net/30bfd3c7-c821-43c8-8ff5-bebd10b16f1b/mb_sakslook_12.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The campaign builds on Saks' identity.
![The highly graphic campaign invites shoppers to take a look.](https://pentagram-production.imgix.net/30bfd3c7-c821-43c8-8ff5-bebd10b16f1b/mb_sakslook_10.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The highly graphic campaign invites shoppers to take a look.
1 The campaign builds on Saks' identity. 2 The highly graphic campaign invites shoppers to take a look. 3 Letters are die-cut on catalog covers to display images inside.
![Letters are die-cut on catalog covers to display images inside.](https://pentagram-production.imgix.net/30bfd3c7-c821-43c8-8ff5-bebd10b16f1b/mb_sakslook_04.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Letters are die-cut on catalog covers to display images inside.
![A catalog layout places images in letterforms for a closer look.](https://pentagram-production.imgix.net/30bfd3c7-c821-43c8-8ff5-bebd10b16f1b/mb_sakslook_02.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
A catalog layout places images in letterforms for a closer look.
4 A catalog layout places images in letterforms for a closer look.