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Pentagram

Saks Fifth Avenue LOOK

Packaging, Campaigns

Fall 2013 campaign for the New York luxury fashion retailer.

The campaign builds on Saks' identity. Zoom Enlarge 1

The campaign builds on Saks' identity.

The highly graphic campaign invites shoppers to take a look. Zoom Enlarge 2

The highly graphic campaign invites shoppers to take a look.

1 The campaign builds on Saks' identity. 2 The highly graphic campaign invites shoppers to take a look. 3 Letters are die-cut on catalog covers to display images inside.

Letters are die-cut on catalog covers to display images inside. Zoom Enlarge 3

Letters are die-cut on catalog covers to display images inside.

A catalog layout places images in letterforms for a closer look. Zoom Enlarge 4

A catalog layout places images in letterforms for a closer look.

4 A catalog layout places images in letterforms for a closer look.