Shakespeare in the Park 2010

Signage & Environmental Graphics, Campaigns

Promotional campaign for the festival in Central Park.

The 2010 edition of Shakespeare in the Park is set to present powerful productions of The Winter's Tale and The Merchant of Venice, starring Al Pacino as Shylock. Pentagram has designed the festival's promotional campaign, which will be on buses and in subways and train stations all over the city. Unlike recent past seasons, which featured a pair of plays staged separately in the early and late summer, this year's plays are being presented in repertory throughout the season. The campaign focuses on the evocative language in both plays, pulling lines from each to meet in a dimensional explosion of words and typography.

New York
Paula Scher
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