Pentagram

Pentagram

Shakespeare in the Park 2010

Promotional campaign for the festival in Central Park.

Signage & Environmental Graphics Campaigns Entertainment Arts & Culture

The campaign focuses on the evocative language in both plays, pulling lines from each to meet in a dimensional explosion of words and typography.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Next Project

Israel Museum

Renewed Bronfman Archaeological Wing originally opened in 1965 and redesigned and restored as part of the whole scale renewal of the entire museum campus.

Arts & Culture