Shakespeare in the Park 2010

The campaign focuses on the evocative language in both plays, pulling lines from each to meet in a dimensional explosion of words and typography.

The 2010 edition of Shakespeare in the Park is set to present powerful productions of The Winter's Tale and The Merchant of Venice, starring Al Pacino as Shylock. Pentagram has designed the festival's promotional campaign, which will be on buses and in subways and train stations all over the city. Unlike recent past seasons, which featured a pair of plays staged separately in the early and late summer, this year's plays are being presented in repertory throughout the season. The campaign focuses on the evocative language in both plays, pulling lines from each to meet in a dimensional explosion of words and typography.

Client

The Public Theater

Sector

Entertainment
Arts & Culture

Discipline

Signage & Environmental Graphics
Campaigns

Office

New York

Partner

Paula Scher

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Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.

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Season 50