Shakespeare in the Park 2011

Signage & Environmental Graphics, Campaigns

Campaign for the 2011 season of Shakespeare in the Park.

The streets meet the sheets in Pentagram's 2011 campaign for Shakespeare in the Park.

The 2011 productions are All's Well That Ends Well and Measure for Measure. Both plays contain elements of bedroom farce, and “Shakespeare in bed” is the campaign’s frisky tagline. In the 3-sheet version of the poster, the play titles, set in Knockout, canoodle with the sinuous curves of an outsize ampersand on a photographic image of a bed. (A pair of pillows is pictured on the horizontal-format posters for buses and the subway.) The campaign will also be seen in magazines and newspapers.

This is Pentagram's seventeenth year designing the campaign. The “Shakespeare in bed” posters follows thematic couplings from previous seasons, like lust (“The Taming of the Shrew” and “Tarfuffe,” 1999), war (“Macbeth” and “Mother Courage and Her Children,” 2006), love (“Romeo and Juliet” and “A Midsummer Night’s Dream,” 2007) and cross-dressing (“Twelfth Night” and “The Bacchae,” 2009).

New York
Paula Scher
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