Introducing The Comedy of srorrE Errors and evoL Love's Labour Lost.
Pentagram has designed our 19th season campaign for Shakespeare in the Park. After almost two decades, we're allowed to make a few mistakes. Introducing The Comedy of srorrE Errors and evoL Love's Labour Lost.
Client
The Public TheaterSector
- Entertainment
- Arts & Culture
Discipline
- Signage & Environmental Graphics
- Campaigns
Office
- New York
Partner
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
