Shakespeare in the Parks 2024

Brand Identity

Promotional campaign for the annual festival of free performances presented by The Public Theater, this year in parks around NYC.

The Public Theater’s Shakespeare in the Park will become Shakespeare in the Parks for one summer as the 2024 festival travels to various parks, plazas and other public spaces throughout NYC while the Delacorte Theater in Central Park is renovated.

The Public’s Mobile Unit production of “The Comedy of Errors” will tour the parks in June, followed by outdoor screenings of a filmed capture of “Much Ado About Nothing” in July and August. Viewers can even bring the Public home with free, on-demand streaming of captures of “Much Ado About Nothing,” “Merry Wives,” “Richard III,” and “Hamlet.”

For this special season, Paula Scher and team have created a colorful campaign that departs from the look of her type-driven posters for the Public to center on playful portraits of animals that can be found around the city.

Each borough is represented by a different creature: a dog for Manhattan, a raccoon for Brooklyn, a chipmunk for Queens, a cat for the Bronx, and a pigeon for Staten Island. The friendly faces double as maps of the five boroughs, with arrows indicating where to find the parks. Knockout, the brand typeface of the Public identity, has been modified with rounded corners.

Go Public!

New York
Paula Scher
Project team
Bruno Bergallo
Kirstin Huber
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