Pentagram

Pentagram

‘Storefront Manifesto Series’

Design for a series of books based on the talks at the Storefront for Art and Architecture.

Cover of ‘01: Formless,’ left, and ‘02: Double, right.’
Front and back cover of ‘Formless.’
Opening spread with title page of an essay by Vito Acconci, right.
The orientation of the pages changes with each essay.
The reader eventually moves their way around the entire form of the book.

The only continuity is the format, which has been devised as a kit of parts that can accommodate a wide range of themes.

Image of ‘The Weather Project’ by Olafur Eliasson, right.
Front and back cover of ‘Double.’
Table of contents.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.