Pentagram

Pentagram

‘The Architecture of Closed Worlds’

A new book documents the award-winning exhibition at the Storefront for Art and Architecture.

The book explores the development of closed systems in 20th century architecture, design and engineering, such as outer space capsules, submarines and office buildings.

The book design is a closed system in itself, complete with its own custom typeface, graphic methodology and organizational structure.

The custom CLOSED font visually echoes the confined, self-sustaining physical environments, removing as much negative space as possible from within and between its letterforms.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.